Distruptive Media Publishers (DP) has announced the official launch of the DP Content Creation Challenge. For the first time, artists will have the opportunity to get their unique content published on Xbox LIVE Marketplace as Xbox 360 themes. These custom themes will be available to over 10 million members and can be purchased using Microsoft Points. The contents started March 17, 2008 and runs until April 28, 2008.

“Since the launch of the Xbox 360, users have constantly demanded the ability to create and distribute their own unique themes, and this has never been possible…until now,” said Clay Branson, Marketing Director for Disruptive Media Publishers. “This contest allows digital art creators a unique opportunity to bring their designs to the largest social network in the living room, with more than 10+ million Xbox LIVE members around the globe and 2.6 million instant messages, text and voice messages sent daily on Xbox LIVE.”

The Contest Details:

Users can visit www.my360theme.com, where they will find detailed instructions and a content template. Once material has been created to the proper specs, a simple file upload tool will allow users to transfer their content & associated information to DP’s servers. Upon submission, users can also choose to be

affiliated with a specific Xbox 360 community partner.

After an internal quality review process, approved content will appear in a community gallery page on www.my360theme.com, where individuals vote to determine the top content. Real-time voting tabulates the top individual themes based on the number of votes received. At the conclusion of the contest, the top individual theme (as voted on by the community) will be officially published to Xbox LIVE Marketplace and, along with having content for purchase by Xbox LIVE users, will receive a grand prize package that includes a 42” HDTV and surround sound home theatre system, a library of Xbox 360 games, a Blu-ray DVD Player and a Nokia N81. More detailed rules are available at www.my360theme.com.

Dynamic leaderboards will also track a “community score” based on cumulative votes for themes affiliated with a community partner. In addition to the individual prizes, the community partner with the highest score will receive additional prizing, including an Xbox 360 game library and electronic store gift cards. DP’s participating community partners include:

• 360style.net

• 360sync

• 360voice.com

• Evil Avatar

• Hawty McBloggy

• Platform Nation

• The10k.com

• Unscripted 360

• Xbox Addict